![]() ![]() This feedback, and related proposals from other standards participants, gives us confidence that solutions in this space can work. We believe that we as a community can, and must, do better.įortunately, we have received positive feedback in forums like the W3C that the mechanisms underlying the Privacy Sandbox represent key use-cases and go in the right direction. By undermining the business model of many ad-supported websites, blunt approaches to cookies encourage the use of opaque techniques such as fingerprinting (an invasive workaround to replace cookies), which can actually reduce user privacy and control. Some browsers have reacted to these concerns by blocking third-party cookies, but we believe this has unintended consequences that can negatively impact both users and the web ecosystem. Users are demanding greater privacy-including transparency, choice and control over how their data is used-and it’s clear the web ecosystem needs to evolve to meet these increasing demands. ![]() We plan to start the first origin trials by the end of this year, starting with conversion measurement and following with personalization. But we cannot get there alone, and that’s why we need the ecosystem to engage on these proposals. Our intention is to do this within two years. Once these approaches have addressed the needs of users, publishers, and advertisers, and we have developed the tools to mitigate workarounds, we plan to phase out support for third-party cookies in Chrome. Today, we’d like to give you an update on our plans and ask for your help in increasing the privacy of web browsing.Īfter initial dialogue with the web community, we are confident that with continued iteration and feedback, privacy-preserving and open-standard mechanisms like the Privacy Sandbox can sustain a healthy, ad-supported web in a way that will render third-party cookies obsolete. Our goal for this open source initiative is to make the web more private and secure for users, while also supporting publishers. In August, we announced a new initiative (known as Privacy Sandbox) to develop a set of open standards to fundamentally enhance privacy on the web.
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